Monday, June 11, 2012


Authors:      Charles Dennis, Tino Fenech and Bill Merrilees
Published:    2004
Paperback:  320 pages
Publisher:     Routledge
This book explains the fundamentals of e-retailing and provides the readers a basic guide to the implementation and operation of a successful e-retailing business.
A very good introduction to e-retailing business though the edition under review is somewhat outdated and does not discuss the latest trends and issues.
Read the extended summary of this book in my business blog.

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