e-Retailing

Authors:      Charles Dennis, Tino Fenech and Bill Merrilees

Published:    2004

Paperback:  320 pages

Publisher:     Routledge

This book explains the fundamentals of e-retailing and provides the readers a basic guide to the implementation and operation of a successful e-retailing business.

A very good introduction to e-retailing business though the edition under review is somewhat outdated and does not discuss the latest trends and issues.

Read the extended summary of this book in my business blog.