Sunday, July 16, 2017

The Art of Social Media - Guy Kawasaki & Peg Fitzpatrick

Power Tips for Power Users
By now it's clear that whether you're promoting a business, a product, or yourself, social media is near the top of what determines your success or failure.
And there are countless pundits, authors, and consultants eager to advise you. B
ut there’s no one quite like Guy Kawasaki, the legendary former chief evangelist for Apple and one of the pioneers of business blogging, tweeting, Facebooking, Tumbling, and much, much more. 

Now Guy has teamed up with Peg Fitzpatrick, who he says is the best social-media person he’s ever met, to offer The Art of Social Media—the one essential guide you need to get the most bang for your time, effort, and money.

With over one hundred practical tips, tricks, and insights, Guy and Peg present a bottom-up strategy to produce a focused, thorough, and compelling presence on the most popular social-media platforms. 
They guide you through steps to build your foundation, amass your digital assets, optimize your profile, attract more followers, and effectively integrate social media and blogging.

For beginners overwhelmed by too many choices as well as seasoned professionals eager to improve their game, The Art of Social Media is full of tactics that have been proven to work in the real world. Or as Guy puts it, “great stuff, no fluff.”
[Book Description Source: ]

Goodreads Rating - 3.7 out of 5 ( 1,559 Ratings , 274 Reviews  - As on July 16 2017)
My Rating  2 out of 5
My Comments:  Considering the fact that Guy Kawasaki is one of the authors, I had expected more from this book. I was rather disappointed. 
Though there are a few good tips here and there on the whole the book was just not up to the mark. 
An OK sort of book which can quickly become outdated in the fast changing social media world.

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