Thursday, May 14, 2015

Emotionomics - Dan Hill

Leveraging Emotions for Business Success
For far too long, emotions have been ignored in favor of rationality and efficiency.  
Breakthroughs in brain science have revealed that people are primarily emotional decision-makers.  
Many companies have not yet accepted that fact, ignoring emotion in favor of rationality and efficiency.  
Even fewer have acted on it.
Emotionomics looks at emotions in terms of business opportunities, both in the marketplace and in the workplace. 
In today's highly competitive marketplace where many products look alike, a product's emotional benefit can make the difference.  
Moreover, a company with an emotionally engaged workforce will undoubtedly achieve competitive advantage.
Dan Hill's book draws on insights gathered through facial coding, the single best viable means of measuring and managing the emotional response of customers and employees. 
It shows how to leverage emotions for business success in branding, product design, advertising, sales, customer satisfaction, leadership, and employee management.
Emotions matter, and this book will help readers not only step closer to customers and employees, but also to step ahead of competitors.

 [Book Description Source:]

Table of Contents
Part One: Why emotions matter
The new mental model -
Overview, Science: the meaning of a three-part brain,Psychology: balancing blind instinct with growth,Economics: plugging emotions into the equation  
The science of facial coding- Overview,The challenge: when words along fail us,Origins and scope: why and how facial coding works, Deliverables: facial coding in practice  
Emotions and motivations- Overview, Contextualizing emotions: how feelings fuel behaviour, Motivations: what spurs us on,The Emotionomics Matrix: introducing a strategic model  
Part Two: Marketplace applications Branding - Overview, Reflected beliefs: keep consumers’ values in view,Belonging: where status and security meet,Telling a story: selling familiarity and comfort, Conclusion  
Offer design, packaging and usability- Overview, Winning superiority: nurturing a ‘wow’, Sensory payoff: the way to the heart,Functional fulfilment: joy not frustration,Conclusion Advertising- Overview, Being absorbing: what stopping power entails,The invisible line: why knowing the target market matters,Reassurance: defusing skepticism,Conclusion  
Sales - Overview, Commitment: adopting a relationship model, Unity: staying in step with the prospect, Interwoven rewards: creating a ‘we’ mentality, Conclusion  
Retail and service- Overview, Respectfulness: enabling efficiency, Engagement: bringing back delight, Reassurance: proving oneself right, Conclusion  
Part Three: Workplace applications Leadership - Overview, The greater good: why character matters, Clear vision: forward thinking and feeling, Cohesive culture: bringing everyone along, Conclusion  
Employee management - Overview Compatibility: identifying what works Reciprocating trust: avoid disconnects Mission critical: inspiring a questing mentality Conclusion

Goodreads Rating - 3.48 out of 5 (40 Ratings, 3 Reviews)

My Rating 3 out of 5

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