Leveraging Emotions for Business Success
For far too long, emotions have been
ignored in favor of rationality and efficiency.
Breakthroughs in brain
science have revealed that people are primarily emotional
decision-makers.
Many companies have not yet accepted that fact,
ignoring emotion in favor of rationality and efficiency.
Even fewer
have acted on it.
Emotionomics looks at
emotions in terms of business opportunities, both in the marketplace and
in the workplace.
In today's highly competitive marketplace where many
products look alike, a product's emotional benefit can make the
difference.
Moreover, a company with an emotionally engaged workforce
will undoubtedly achieve competitive advantage.
Dan Hill's book draws
on insights gathered through facial coding, the single best viable means
of measuring and managing the emotional response of customers and
employees.
It shows how to leverage emotions for business success in
branding, product design, advertising, sales, customer satisfaction,
leadership, and employee management.
Emotions
matter, and this book will help readers not only step closer to
customers and employees, but also to step ahead of competitors.
[Book Description Source: www.amazon.com]
Table of Contents
Part One: Why emotions matter
The new mental model - Overview, Science: the meaning of a three-part brain,Psychology: balancing blind instinct with growth,Economics: plugging emotions into the equation
The new mental model - Overview, Science: the meaning of a three-part brain,Psychology: balancing blind instinct with growth,Economics: plugging emotions into the equation
The science of facial coding- Overview,The challenge: when words along fail us,Origins and scope: why and how facial coding works, Deliverables: facial coding in practice
Emotions and motivations- Overview, Contextualizing emotions: how feelings fuel behaviour, Motivations: what spurs us on,The Emotionomics Matrix: introducing a strategic model
Part Two: Marketplace applications Branding - Overview, Reflected beliefs: keep consumers’ values in view,Belonging: where status and security meet,Telling a story: selling familiarity and comfort, Conclusion
Offer design, packaging and usability- Overview, Winning superiority: nurturing a ‘wow’, Sensory payoff: the way to the heart,Functional fulfilment: joy not frustration,Conclusion Advertising- Overview, Being absorbing: what stopping power entails,The invisible line: why knowing the target market matters,Reassurance: defusing skepticism,Conclusion
Sales - Overview, Commitment: adopting a relationship model, Unity: staying in step with the prospect, Interwoven rewards: creating a ‘we’ mentality, Conclusion
Retail and service- Overview, Respectfulness: enabling efficiency, Engagement: bringing back delight, Reassurance: proving oneself right, Conclusion
Part Three: Workplace applications Leadership - Overview, The greater good: why character matters, Clear vision: forward thinking and feeling, Cohesive culture: bringing everyone along, Conclusion
Employee management - Overview
Compatibility: identifying what works Reciprocating trust: avoid
disconnects Mission critical: inspiring a questing mentality Conclusion
Goodreads Rating - 3.48 out of 5 (40 Ratings, 3 Reviews)
My Rating: 3 out of 5.
Buying Options
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