Authors: John Bessant and Joe Tidd
Published: 2007
Publisher: John Wiley & Sons Ltd. ;
Paperback: 478 pages
The authors who are experienced academicians have written this book to provide an accessible and highly structured introduction to innovation and entrepreneurship for students of business and management.
A very comprehensive text book which admirably serves the purpose for which it has been written !
Read more about this book at my professional website.
Published: 2007
Publisher: John Wiley & Sons Ltd. ;
Paperback: 478 pages
The authors who are experienced academicians have written this book to provide an accessible and highly structured introduction to innovation and entrepreneurship for students of business and management.
A very comprehensive text book which admirably serves the purpose for which it has been written !
Read more about this book at my professional website.
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