Author: Peter Fisk
Genius = Intelligence + Imagination = Extraordinary Results
We need to combine intelligence and imagination (the Yin and the Yang) in a synergistic manner to gain new insights, generate unusual ideas and achieve extraordinary results. This is the underlying theme of this book.
The four Yin-Yang fusions discussed in four parts of this book are:
1. Right Brain + Left Brain = Holistic Thinking
2. Radical Ideas + Practical Action = Dramatic Impact
3. Future Back + Now Forward = Enlightened Innovation
4. Outside In + Inside Out = Engaged Customers
A very handy and information packed reference book which every business professional should read !
Read an extended summary of this book in my professional blog.
Published 2008
Publisher: Capstone Publishing Ltd.
Hardcover: 360 pages.
Genius = Intelligence + Imagination = Extraordinary Results
We need to combine intelligence and imagination (the Yin and the Yang) in a synergistic manner to gain new insights, generate unusual ideas and achieve extraordinary results. This is the underlying theme of this book.
The four Yin-Yang fusions discussed in four parts of this book are:
1. Right Brain + Left Brain = Holistic Thinking
2. Radical Ideas + Practical Action = Dramatic Impact
3. Future Back + Now Forward = Enlightened Innovation
4. Outside In + Inside Out = Engaged Customers
A very handy and information packed reference book which every business professional should read !
Read an extended summary of this book in my professional blog.
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