Author: Kenneth Fee
Published: 2009
Publisher: Kogan Page
Hardcover: 200 pages
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In this information age one cannot afford to keep away from the potential benefits which e-learning can deliver. However the subject of e-learning is still misunderstood and still accounts for only 10 % of all the training though its popularity seems to be on rise.
The author Kenneth Fee through this book presents a complete strategy of design, application and assessment of e-learning initiatives.
The focus of this book is on the process of learning rather than on the digital technologies that enable e-learning.
There are seven main chapters in this book.
Chapter 1- Understanding e-learning: Corrects some of the common misconceptions about e-learning and defines e-learning, the three components of e-learning and five different models of e-learning.
Chapter 2- Advocacy of e-learning: Provides guidelines on recognizing and overcoming objections to e-learning and influencing effective e-learning implementations.
Chapter 3- E-learning strategy: development: Discusses the know how of devising and implementing an effective e-learning strategy which is aligned with the organization's learning strategy as well as its overall business strategy.
Chapter 4- E-learning strategy: suppliers and resources: Demystifies the digital technology associated with e-learning and examines ways of classifying the technology vendors and integrating them in the strategy in a most effective manner.
Chapter 5- E-learning strategy: learning design issues: Explains how e-learning design is different from the design for other media and shows how to make e-learning program work well by pointing out the pitfalls to be avoided in this process.
Chapter 6- E-learning strategy: measurement and results: Discusses the various approaches that can be taken to evaluate an e-learning program and how they can be linked to strategy development.
Chapter 7- Learning more about e-learning: Gives pointers to further information in terms of web references and annotated bibliography.
Epilogue - Offers some thoughts on the future trends on e-learning.
Most of the chapters have a section called "Virtual Round Table" where the author consolidates the responses of six international experts on e-learning to the following questions he asked them in separate interviews:
- What are the big issues in e-learning at the moment?
- What works well and what doesn’t work so well in e-learning?
- What the main trends in e-learning are at the moment?
- How e-learning will change in the future? What it could look like in 10 years’ time.
There is also an illustrative case study which runs throughout the book. It is about how a learning and development manager with a leading UK retailer successfully implements e-learning in her organization.
Quite a concise, well-written, introductory book on the e-learning strategy which also provides insights on how to manage e-learning effectively.
A MUST READ for every learning and development professional taking first steps towards e-learning.
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