Sunday, September 19, 2010

From Edison to iPod:Protect Your Ideas And Make Money

Author:               Frederick Mostert
Published:           2007
Publisher:            Dorling Kindersley
Hardback:           288 pages
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If you want to protect your intellectual property (IP) rights but don't know how to go about it, this book is a perfect starting point.
The author Frederic Mostert a distinguished IP lawyer who can count celebrities and public figures like Nelson Mandela, Sylvestor Stallone, Boris Becker and Shaolin Monks among his clients, has explained the fundamentals of IPs in a very simple and interesting manner avoiding complicated and confusing legalese as far as possible. Also he has a great sense of humor which is very essential for explaining such a dry area.
The basic concepts of Trade marks, Copyright, Design rights, Trade secrets and Patents are dealt with in the Introduction. These topics are discussed in details in subsequent chapters that follow. The author also provides ample guidance on:

  • How to prove that you were the first with your ideas?
  • How and when should you register your ideas?
  • What can you do if someone copies your ideas?
  • How can you strategically build an intellectual property portfolio?

This well produced book with glossy pages (ala coffee table books) contains lots of examples and illustrations to demystify various categories of the IPs.
One drawback about this book is that it deals only with IP laws in UK. However I find from the website of this book that it is available in US and South African editions also, revised and updated to be in synch with the IP laws prevailing there. Hopefully we will have an Indian edition also soon, since I find that general awareness of IP rights in our country is rather low.
Overall a Must Read Book especially for creative people (designers,artists, musicians), entrepreneurs with unique concepts, and investors who are approached with new ideas.

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