Author: Seth Godin
Publisher: Piatkus Books
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Of late I had been hearing quite a lot about the author Seth Godin but had not read his books. So when I saw this book in British Library, I just borrowed it. Little I realized that a big disappointment was in store for me. This book has just 130 pages of content, but the key points hardly amount to 20-30 pages. Rest is all fluff made of mere repetitions in typical evangelist fashion.
All that the author wants to say is this - there are thousands of tribes consisting of people sharing common interests ; modern technology has made it possible to connect people in a tribe; anyone can lead a tribe provided they have the willingness.
He then goes on to describe the characteristics of the Leader of such tribes and gives tips on how to lead them.
I did not find anything new or profound in this book when compared to other books. In fact I have come across better books on Leadership.
The organization of the content also leaves much to be desired. The whole book is a series of paragraphs . If it had been organized as chapters, it would have been easier to read.
A couple of positives about this book though. Its writing style is simple, conversational and easy to understand. If you need to deliver a talk on leadership, you can use some quotes and anecdotes from this book .
But all in all this is a book which you can easily skip reading if you have better things to do. It is highly overpriced - UK Pounds 10.99 - almost borders on looting. I am glad that I did not have to pay for it to read it.